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Monday, June 10, 2013

First "rebranded" KOA campground debuts

Soon, KOA's North America campgrounds will be divided into three classifications — KOA Journey, KOA Holiday and KOA Resort. The journey campgrounds will be those that appeal to overnight visitors. Those with the most amenities will be receive the "resort" designation. This month, the first KOA in North America with the new branding launched in Billings, Mont., as a KOA Holiday park. In this short news segment from a Billings TV station, the new branding program is explained.

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1 comment:

  1. AnonymousJune 29, 2013 at 11:34 AM

    I am wondering if the rates the same at the journey vs the resort? According to the new clip the journey has less amenities...

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